Crane BevMax Media

The Crane BevMax Media2 is a glass-front cold-beverage vending machine from Crane Payment Innovations (CPI), designed for operators seeking to deliver a modern customer experience at high-traffic locations. The product line is available in two cabinet widths: Narrow variant (Model 723) and Wide variant (Model 713). Both versions feature a 9" touchscreen enabling interactive functions such as a digital shopping cart, nutritional information displays, and promotional content. The current refresh generation uses the environmentally responsible refrigerant R134a CFC Free or R290 Hydrocarbon; legacy units still operate with R-134a. CPI positions the BevMax Media2 in the premium segment, combining elevator dispensing, comprehensive telemetry via the Simplifi™ CONNECT PLUS platform, and broad payment method acceptance. This enables operators to increase revenue while managing their vending fleet efficiently through remote access. Certifications to UL, cUL, FCC, and CE standards underscore the machine's international deployment capability.

The continuous glass front of the Crane BevMax Media2 provides full visibility of the entire product assortment and appeals to customers—a clear advantage over opaque cabinet designs. The machine is designed as a freestanding unit and requires neither water nor wastewater connections, as only packaged beverages are dispensed. Dimensions are 1015 mm (Narrow) / 1180 mm (Wide) × 822 mm × 1829 mm—the Wide version requires noticeably more floor space. With an empty weight of 247 kg (Narrow) / 333 kg (Wide), the machine is robustly constructed but requires a load-bearing floor and makes relocation logistically challenging. The cabinet is engineered for long-term continuous operation and presents a solidly constructed impression overall. The manufacturer makes no public statements regarding material recyclability.

The centerpiece of customer interaction is the 9" touchscreen, which represents a significant size increase over the predecessor model. Customers navigate the product assortment via the touchscreen, access nutritional information, and accumulate multiple products in a virtual shopping cart before initiating a single transaction. This shopping-cart functionality reduces per-customer dwell time at busy locations while simultaneously increasing average transaction value. For operators, the display opens additional revenue opportunities through digital promotional content that can be deployed remotely. The menu interface is intuitively designed and requires minimal familiarization, promoting first-time user acceptance. Overall, the interaction design clearly distinguishes the BevMax Media2 from conventional button-operated machines and reinforces the premium positioning of the entire product line.

Technically, the current refresh of the BevMax Media2 employs the natural refrigerant R134a CFC Free or R290 Hydrocarbon. Energy consumption is 253 Wh/h (Narrow) or 251 Wh/h (Wide) depending on variant, and the machine meets Energy Efficiency Class A++ and ENERGY STAR 4.0 requirements according to the manufacturer. The power connection is specified for the European market at 220/240 VAC 50 Hz, 5 A; for the USA, 115 VAC / 60 Hz / 7.5 A applies. Product dispensing is handled by an elevator with soft-drop mechanism that gently delivers bottles and cans to the output slot, preventing damage or foam-up. On the payment side, the machine supports the M.D.B (Standard); EXEC (Optional) protocol and is equipped for a broad range of payment methods—from coins and banknotes through contactless NFC payments to mobile wallets and QR codes. The Simplifi™ CONNECT PLUS telemetry platform enables operators to remotely monitor stock levels, deploy over-the-air price and planogram updates, and implement dynamic pricing. Connectivity is available via Ethernet or Wi-Fi.

The BevMax Media2 offers high capacity for cans and PET bottles in both variants across various formats. The Narrow variant features 35 selections with capacity for 315 bottles (0.5 l PET). The Wide version offers 45 selections with capacity for 405 bottles (0.5 l PET) and is particularly suited for high-throughput locations. The temperature range is programmable and flexibly adjustable to different product types, allowing operators to offer both heavily chilled soft drinks and moderately cooled beverages. Maintenance benefits significantly from integrated telemetry: via Simplifi™ CONNECT PLUS, stock levels and machine status can be monitored in real time, avoiding unnecessary service calls and optimizing refiller route planning. Planogram changes and price updates are deployed via over-the-air updates without requiring on-site technician visits. The manufacturer provides no public documentation on HACCP compliance or automatic temperature alarms; operators with strict hygiene documentation requirements should clarify this directly with CPI in advance.

The Crane BevMax Media2 is positioned in the premium segment and is offered, for example, by Swedish distributor Torebrings at prices from approximately €12,375 net (as of 2026). The manufacturer does not publish an official list price; pricing is project-specific and varies significantly across regions—for example, United Kingdom pricing begins around €4,100 net, while US pricing starts at approximately $11,495 USD. The used market offers significantly lower prices for refurbished units, easing entry barriers for smaller operators. The high acquisition cost is balanced by comprehensive functionality: the 9" touchscreen with promotional capabilities, full telemetry with remote servicing, and broad payment method support reduce ongoing operational costs and unlock additional revenue streams. Energy Efficiency Class A++ and use of R134a CFC Free or R290 Hydrocarbon have positive long-term impacts on energy costs. At high-throughput locations, the investment returns more quickly, whereas at lower-traffic sites, the financial viability should be carefully assessed. Leasing options are available through select distribution partners and can lower the entry barrier.