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Market Analysis

Ecodesign EU 2024: Energy label mandate for all vending machines − what manufacturers and buyers must know now

by Redaktion AutomatenTests.dePublished 5 min read
On this page
  1. What is covered, what is not?
  2. Timeline: Three dates that matter
  3. The new A–G label: no more A+
  4. Six obligations for manufacturers and distributors
  5. Three steps for operators when purchasing machines
  6. Market context: 621,000 machines, 32 per cent affected
  7. Outlook: ESPR 2024 and what comes next

Since 1 September 2023, no refrigerated vending machine with an Energy Efficiency Index (EEI) above 80 may be placed on the EU market. This is not the announcement of a future obligation, but existing law: Regulation (EU) 2019/2024 entered into force on 1 March 2021, the second prohibition stage has applied since September 2023. Operators who purchase a refrigerated machine today without checking either the energy label or EEI value risk acquiring a machine that has been placed on the market illegally.

48 TWh of annual electricity savings by 2030 is what the EU Commission estimates as the savings potential of the regulation, equivalent to the annual consumption of approximately five million German households. Regulation (EU) 2019/2024 provides the legal basis for ecodesign minimum requirements; the supporting Delegated Regulation (EU) 2019/2018 governs the A–G energy label.

What is covered, what is not?

A common market misconception: Regulation 2019/2024 applies only to refrigerated machines with a direct sales function. Fully automatic coffee machines, bean-to-cup machines and hot beverage machines are explicitly excluded. There is no mandatory EU energy label for them under this regulation; the voluntary EVA EMP 3.1b continues to apply as the reference protocol, as the EU Commission confirms in its overview.

Clearly covered:

  • Refrigerated beverage machines (cans, bottles, juice)
  • Snack and combo machines with cooling zone
  • Beverage coolers and coolers with direct sales

Those who exclusively distribute or operate fully automatic coffee machines are not affected by 2019/2024. Those who operate refrigerated combo machines must now take action.

Timeline: Three dates that matter

1 July 2019: The EVA (European Vending & Coffee Service Association) withdraws its voluntary Energy Measurement Protocol for refrigerated machines. Since then, EN 50597 (globally: IEC 63252) is the binding measurement standard. Older EMP measurements for refrigerated machines are no longer valid.

KI ModifiedEcodesign EU 2024: Energy label mandate for all vending machines − what manufacturers and buyers must know now

1 March 2021: Both regulations apply EU-wide. EEI limit: ≤ 100. The A–G energy label becomes mandatory for sale of any refrigerated machine. At the same time, every model must be registered in the EU database EPREL before market introduction, including energy class and kWh/24h consumption value.

1 September 2023: EEI limit tightens: ≤ 80. Refrigerated drum and carousel machines remain exempt for now, as these achieve worse values by design and a separate timeline applies. For all other designs: EEI above 80 is a trading ban.

The new A–G label: no more A+

The A–G scale completely replaces the earlier A+/A++/A+++ scheme. A machine displaying an 'A+' label is mislabelled and violates the regulation. The EU deliberately calibrates new label scales so that no machine reaches classes A or B at market launch. This creates innovation headroom for approximately ten years. At launch in 2021, the best refrigerated machines could achieve class C at most, as the EVA documents in its Q&A on the regulation. Closed can and bottle machines performed better than glass-door machines. Drum machines initially ended up at G, which justified the temporary exemption.

Six obligations for manufacturers and distributors

Anyone placing a refrigerated machine with direct sales function on the EU market bears six obligations:

  1. EPREL registration: Every model must be entered in the EU database EPREL before market introduction, with energy class, kWh/24h consumption and technical parameters.
  2. CE marking and issue an EU declaration of conformity.
  3. Energy label affixed physically to the machine. For online sales, a QR code linking to the label applies.
  4. Technical documentation created and retained for conformity assessment.
  5. Spare parts obligation: Spare parts must be available within 15 days of order.
  6. Product data sheet providing all performance parameters.

Violations lie with the distributor, not automatically with the buyer. However, this does not change the fact that an operator with a non-compliant machine in inventory bears a compliance risk as soon as regulatory authorities conduct inspections.

Three steps for operators when purchasing machines

KI ModifiedEcodesign EU 2024: Energy label mandate for all vending machines − what manufacturers and buyers must know now

Existing machines in operation do not need to be replaced immediately: there is no usage ban for existing equipment. The risk is borne by the distributor who sells a non-compliant machine. Machines with EEI above 80 nevertheless lose their resale value. Ongoing energy costs are real, even if they do not appear in the purchase price.

When purchasing new refrigerated machines:

  1. Require the A–G label on the machine. Accept no A+, no alternative certificate.
  2. Obtain the EEI value from the product data sheet or directly from EPREL and verify EEI ≤ 80.
  3. Topten EU lists compliant machines with climate-friendly refrigerant for the European market, all with verified energy classes.

Market context: 621,000 machines, 32 per cent affected

Around 621,000 vending machines are in operation in Germany (BDV market study 2024). Of these, 47 per cent are fully automatic coffee machines, which are not covered by 2019/2024. Cold beverage, snack and combo machines with cooling account for around 32 per cent of the European installed base, as documented in the EVA market report 2025. Market revenue Germany 2024: EUR 3.37 billion in product sales, an increase of 18.7 per cent compared to 2023. In a growing market, the requirement affects a large and increasing base of new purchases.

Outlook: ESPR 2024 and what comes next

On 18 July 2024, the new Ecodesign for Sustainable Products Regulation (ESPR, 2024/1781) entered into force. In the long term, it replaces the old Ecodesign Framework Directive 2009/125/EG. New requirements cover the Digital Product Passport, stricter requirements for durability, repairability and recyclability. Existing Regulation 2019/2024 remains valid until specific delegated acts under the ESPR framework replace it. When this will occur for vending machines is not yet determined (as of September 2026, not independently confirmed).

Manufacturers who invest today in R290-based refrigeration technology and compliant energy efficiency reduce the risk of further retrofit when delegated acts under the ESPR framework establish concrete requirements. Regulation 2019/2024 is one step in a longer regulatory chain, not the last.

Last updated: September 2026

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Useful Links and Documents

Further sources

  1. 1.Verordnung (EU) 2019/2024 der Kommission — Ökodesign-Anforderungen für Kühlgeräte mit Direktverkaufsfunktion — eur-lex.europa.eu/legal-content/DE/TXT/HTML/?uri=CELEX:32019R2024
  2. 2.Ökodesign und Energieverbrauchskennzeichnung — Kühlgeräte mit Direktverkaufsfunktion (EUR-Lex Zusammenfassung) — eur-lex.europa.eu/DE/legal-content/summary/ecodesign-and-energy-labelling-refrigerating-appliances-with-a-direct-sales-function.html
  3. 3.New energy label brings big changes for refrigerated vending machines — EVA — vending-europe.eu/new-energy-label-brings-big-changes-for-refrigerated-vending-machines/
  4. 4.EVA withdraws the Energy Measurement Protocol (EMP) for refrigerated vending machines — vending-europe.eu/eva-withdraws-the-energy-measurement-protocol-emp-for-refrigerated-vending-machines/
  5. 5.New energy label is big change for refrigerated vending machines in EU and UK — vendingmarketwatch.com/management/news/21209179/new-energy-label-is-big-change-for-refrigerated-vending-machines-in-eu-and-uk
  6. 6.Ecodesign and energy labelling — Refrigerating appliances with a direct sales function (EU-Kommission) — single-market-economy.ec.europa.eu/single-market/goods/european-standards/harmonised-standards/ecodesign-and-energy-labelling-refrigerating-appliances-direct-sales-function_en
  7. 7.EPREL — European Product Registry for Energy Labelling — eprel.ec.europa.eu/
  8. 8.Auswahlkriterien gekühlte Verkaufsautomaten — Topten EU — topten.eu/private/selection-criteria/refrigerated-vending-machines
  9. 9.Bundesverband der Deutschen Vending-Automatenwirtschaft (BDV) — Marktstudie 2024 — bdv-vending.de
  10. 10.EVA Market Report 2025 (Daten 2024) — European Vending & Coffee Service Association — vending-europe.eu/new-eva-market-report-reveals-that-growth-is-slowing/
  11. 11.Ecodesign for Sustainable Products Regulation (ESPR) 2024/1781 — eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX%3A02024R1781-20240628